Press Release

A Responsible Brand: ATOM engages with a consulting firm to work on Human Rights Action Plan

17 Aug,2022 - Yangon | 2 mins read

• The collaboration will demonstrate ATOM’s commitment to keeping a responsible business in line with human rights to all employees and customers
• This consulting firm of women-led team of experts on human rights, will provide expert consulting and technical services to help ATOM create a positive impact on the communities
• In line with ATOM’s sustainability mission to advance the society of Myanmar, ATOM strongly commits to clean and transparent governance that upholds human rights above all, respects Myanmar laws and regulations, contributes positive social impact, and cultivates a caring, respectful and inclusive culture

Yangon, 17 August 2022 – ATOM engages the services of a globally reputed consulting firm that is made up of a women-led team of experts on human rights to support in reviewing and developing a Human Rights Action Plan. This engagement is a testimony to ATOM’s commitment to keeping a responsible business in line with human rights expectations.

As an initial step, the engaged human rights firm will conduct a Human Rights risks review and assessment of the business’s various activities and how they impact the human rights of the rights-holders. Based on the findings, both parties will jointly develop a Human Rights Corrective Action Plan to ensure the business’s commitment to respecting human rights.

ATOM’s Chief Executive Officer, Mr. Muhammad Ziaullah Siddiqui, said, “We are one step closer to moving towards reforming a comprehensive human rights approach and initiating impactful activities for all our stakeholders, including our employees and customers as well as wider communities. We hope our partnership will bring sustainable and positive change to society by incorporating international and local best practices.”

The consulting firm ATOM engaged has human rights expertise and has a strong track record in human rights risk assessment and management, community engagement and consultation to develop a Human Rights Corrective Action Plan. It provides a wide range of services, such as the development and implementation of stakeholder engagement strategies, environmental impact assessments, and various sustainability certifications. It also designs training and programmes to build capacity where its clients need it most.

“In today’s business environment, I believe that responsible brands like ATOM will have stronger positive impacts on communities by adopting international standards as well as upholding international human rights, respecting local and international laws while remaining committed to all legal and ethical obligations. With this initiative, we, ATOM, pledge to create social impact activities since our brand launch last June and hope our earmarked 3-billion MMK contribution will benefit about 100,000 people across the country,” added U Win Paing Kyaw, Deputy Chief Executive Officer of ATOM.

About ATOM
ATOM (Advancing Telecommunications of Myanmar) is a people-first and purpose-led Myanmar telecommunications service provider. Powered by the nation’s best 4.5G network, ATOM offers a wide range of affordable, secure, and world-class digital products and services that improve lives, transform businesses, and strengthen communities. ATOM is dedicated to continuous technological innovation and digital inclusion. Our vision is to propel Myanmar with advanced connectivity for the people to experience life beyond better.