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CThe relief initiative focused on immediate humanitarian needs, distributing essential supplies such as rice, cooking oil, canned fish (sardines), dried fish, instant noodles, beans, and tea leaves. Medical and survival kits were also provided, including paracetamol, oral rehydration salts, candles, lighters, and solar-powered lights and chargers distributing across widespread locations including Innlay, Kalaw, Pyawbwe, Yamethin, Tatkon, Pokepathiri, Pyinmanar, Taunggoo, Htatapin, and Yeni. ATOM also provided 500 minutes of free voice calls and 500 SMS to customers in affected areas, extending the support with an additional 300 minutes and SMS.
Beyond immediate relief, the initiative committed to long-term rehabilitation and sustainability. This included school building donation in Myo Hla, Bago, alongside an ICT Lab donation in Mine Thauk, Shan State, for educational access. Environmental restoration was also prioritized with a 5-acre tree planting initiative in Tatkon, Nay Pyi Taw. Furthermore, the "Double the Donation with ATOM" SMS campaign successfully raised a total of MMK 9,619,056 for the Myanmar Red Cross Society.
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